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Search Results for Author 'Bonner, Joseph M.':

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Work with Customers to Understand and Shape their Future Needs

Idea posted: March 2015

Institutions: North Carolina State University Poole College of Management    University of Wisconsin-Eau Claire   

Authors:

The best companies are forward-looking. They are not only concerned with what customers want to buy today, but what they will want to buy in the future. A company’s ability…

  READ MORE   PIN TO MY IDEAS Idea #494

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